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Industry Insight:

Going Green: Strategies and Solutions to Serve the Federal Government  (Jun 2008)

The report examines the potential of the federal Green IT market, and provides strategies and recommendations for building a successful green IT strategy.

Description

As the federal government develops strategies for reducing its environmental footprint, green IT will emerge as a powerful toolset for reducing costs and enabling environmental stewardship. Agencies are facing a mandate requiring a 30% reduction in energy consumption by 2015; shrinking budgets; rising energy costs, and a constantly increasing demand for technology. These factors will drive the green IT market moving forward, but contractors must have well-developed business strategies in order to take advantage of the opportunities.

Contractors can create a competitive advantage by incorporating the environmental efficiencies of their solutions into business development strategies, proposals, value propositions, and customer discussions.

The report includes:

• Analysis of green IT drivers and challenges
• Review of potential green IT solution areas
• Recommendations for shaping business development strategies

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